The Charm Journey
From a small startup to a global leader in premium eco-cleaning, our journey has been defined by innovation, sustainability, and an unwavering commitment to excellence.
Crafting the Future of Clean
Charm (魅力) was born from a simple yet powerful idea: cleaning products should be as kind to our planet as they are effective in our homes.
Our founders, inspired by traditional Asian cleaning wisdom and modern biotechnology, set out to create a new category of premium cleaning products that deliver exceptional results without compromising environmental values.
Today, Charm products grace millions of homes worldwide, each bottle representing our commitment to infinite charm — the perfect harmony of luxury, effectiveness, and sustainability.
Our Core Values
Innovation
Constantly pushing boundaries in cleaning technology.
Sustainability
Every decision considers our environmental impact.
Community
Building connections with our customers worldwide.
Excellence
Uncompromising quality in every product we create.
Our Journey
Founded
Born from a vision to revolutionize cleaning
First Product
Launched our signature detergent line
Global Expansion
Expanded to 50+ countries worldwide
Carbon Neutral
Achieved full carbon neutrality
Innovation Award
Won Global Sustainability Award
50M Customers
Reached 50 million happy homes
